It’s Never Too Late
To Lose Weight

Don’t let even one of these 5 Common
Myths sabotage your weight loss.
Don’t let even one of these 5 Common Myths sabotage your weight loss.

Joanna inspired me to stop buffering and take action. Her coaching skills and guidance enabled me to see where I was stuck in a fixed way of thinking and move forward in my life with trust and confidence. I highly recommend Joanna’s coaching program to anyone wanting to re-frame any situation that is not working for them.
Melanie S, Florida
Working with Joanna has been an amazing experience. Before I started working with Joanna, I thought I was too old to change. I was set in my ways and had to accept who I've become. Joanna helped me see that I have the ability to control my thoughts and change those things I didn't like about myself. I lost eight pounds in two months, reduced the levels of stress in my work-life, and improved my quality of life. I highly recommend Joanna as a life coach.
Maya H, Pennsylvania
When I began coaching with Joanna I was trying to build a business but was paralyzed with fear that I didn’t know enough. Joanna helped me to see that the fear and paralysis were coming from a subconscious self judgment and self criticism. Joanna helped me to work through this and create a new foundation based on self love, value and trust in my ability. I am now more confident, peaceful and happy and have my business up and running.
Marcy K, Ohio
When I began coaching with Joanna, I was feeling as if I were doomed to become less and less powerful and "seen" in my professional world, and now I'm aware of steps I can take to own my own confidence and influence. In addition, I felt powerless to control my food cravings (specifically cookies!) and now I feel so much less desperate to have sugar in my life.
Rachel F, New Jersey
Before training and the process with Joanna I almost lost hope. I was 45 years old and always fat or chubby.
I was skeptical before the coaching but I decided to give it a try.
I have not yet finished the process, but I am satisfied that I have lost five kilos, and I feel better, less swollen and have the strength to move more. And most importantly my mood is happier and calmer.
I thank you Joanna for starting this journey with me and believing in me.
Samah S, Israel
Joanna clearly linked my emotions to my situation, and that allowed me to make sense of my life in a new way. Prior to meeting with her, the feelings of guilt that I was wrestling with were impossible to disentangle. After discussing my complicated situation with Joanna, I saw the "guilt correlation" and that brought about a resolution to my feelings. This new level of clarity allows me to approach life with a level head, and a less burdened heart. Thanks Joanna for all you've done.
Nicole S, Pennsylvania
Joanna helped me understand that a fact is a fact. Once accepting that I could not change the fact, I learned to start focusing on the things that are in my control instead. I now understand that when I am confronted with difficult situations, I must first separate the facts out, understand that I can’t change them and then create my outcomes/decisions based on my thoughts, my feelings and actions. Thank you, Joanna, for entirely changing my thought process! I couldn’t have done it without you!
Leslie G, Maryland
I had been feeling unhappy about some things going on in my life. I would say I felt powerless and frustrated. Now I feel in control of so much, including controlling what I eat and how I choose to look at food. I had been eating just about everything in sight; not necessarily gobbling up great quantities but more like snacking...all day! After a few sessions with Joanna I can say "no" to what ever needs to stay on the plate, in the cookie jar or candy dish. Most importantly Joanna made it possible for me to feel great about not feeling conflicted.
Linda R, Maryland
I felt stuck. I had no clarity regarding what were my priorities or what felt most urgent to address. Using her laser focused concentration and smarts, Joanna quickly moved the conversation to where we could both be focused on what was most urgent and begin working toward solutions about next steps for me. She is an amazing listener—giving her undivided attention. Her recommendations were always eye opening, and I immediately implemented them and saw results/rewards within a short time. I am delighted to endorse Joanna’s good work and great talent as a coach.
Eleanor V, Maryland
I had a very "black and white" way of thinking and leaned more towards practical/logical and mostly negative when dealing with situations in my personal life and with clients. Now, I have learned how to find some “gray”, be a little more emotionally available in dealing with some of these life situations and finding clarity in the positive way of thinking.
Joanna has a knack for relating to and understanding so many areas of my life (being a small business owner, second marriage, creating a healthy stepfamily) and is able to clarify my thinking when I feel words are elusive. I am always in awe of how closed off I begin the conversation and end it feeling easier to breath and acknowledge the control I have over my own life.
Aimee H, Virginia
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Hello,
I'm Joanna Goodwin...
It's never too late to heal your relationship with food, your body and your weight.
I help Baby Boomer women lose weight and keep it off.
If you’ve been struggling for years and think by now it’s too late to lose weight, I get it. I was sure that all that dieting had wrecked my metabolism. That I had already tried everything.
Frustrated and discouraged, the mere thought of stepping out of my comfort zone one more time felt daunting.
But once I reconsidered and decided to hire a weight loss coach, I never looked back. Finally, all the pieces of the weight loss puzzle fit together.

Hello,
I'm Joanna Goodwin...


You deserve to feel the same confidence, pride, peace and freedom I'm enjoying today.
I can’t wait to teach you the skills and tools that helped me
lose 25 lbs. and keep it off with ease.
Ready for your own transformation?